Range Rules
Reinforces that secure firearm storage is about discipline, accountability, and care. This vignette encourages Veterans to apply the same standards they upheld in service to their lives at home.
Keep It Secure Vignettes
As part of the VA Keep It Secure campaign, Gig Line Media produced six peer-to-peer vignettes that share authentic Veteran-to-Veteran conversations and normalize secure firearm storage as part of everyday readiness. Each story highlights how small, intentional choices can create time and space when it matters most. The series was built for flexibility across broadcast, digital, and community channels and is featured in VA’s community education webinars on lethal means safety to help clinicians and partners start conversations about risk, responsibility, and care.
Inspired by the VA Office of Suicide Prevention’s core themes, each vignette brings key concepts of the Keep It Secure campaign to life: what “secured” means, how “time and space” save lives, when and who should secure firearms, and how to stay safe while protecting your family. Together, they translate these ideas into real conversations that Veterans can relate to and act on.
Standard Operating Procedures
Expands the conversation beyond crisis. It positions secure firearm storage as a standard practice for every responsible owner—a personal protocol rooted in prevention and discipline.
Take A Knee
Introduces the concept of creating time and space in moments of crisis. It highlights how technology and planning can give Veterans the pause they need to reset and stay safe.
Tactical Pause
Encourages Veterans to recognize personal warning signs and take intentional steps to slow down, breathe, and reach out. It connects mental readiness to the habits learned in service.
Buddy Check
Shows how connection saves lives. It reminds Veterans to look out for one another and to make firearm safety part of the trust and accountability they share.
Mission First, Safety Always
Centers on protecting what matters most—family. It reframes secure storage as an act of protection, reinforcing that responsibility continues long after service.
