Case Studies

Mission Possible

Advancing Veteran suicide prevention efforts through the Staff Sergeant Parker Gordon Fox Suicide Prevention Grant Program, Blue Star Families and Gig Line Media produced a nationally distributed PSA featuring USMC Veteran Rob Riggle. Connecting transitioning service members to resources through Blue Star Families’ Support Circles program, the campaign blends humor with real-life insight to reframe military transition as a shared mission.

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Emmy-Winning Campaign: Face Your Dragon

A Capital Emmy winner for VA’s Keep It Secure initiative, FACE YOUR DRAGON unites powerful storytelling and digital strategy to promote secure firearm storage as a means of suicide prevention among Veterans. We developed the PSA and redesigned KeepItSecure.net to carry the message into communities across the country.

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Barbershop

In partnership with Granicus and the VA Veterans Experience Office, Gig Line Media produced two Veteran-led PSAs, New Cut and Fresh Fade, alongside a segmented email outreach campaign for the ChooseVA initiative. Set inside a base-adjacent barbershop, the work uses authentic peer-to-peer storytelling to help transitioning service members connect with VA benefits, healthcare, and support services.

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Caregiver Training Videos

In partnership with the Veterans Health Administration Mental Illness Research, Education, and Clinical Center (MIRECC), Gig Line Media produced a series of caregiver and provider training videos focused on firearm safety conversations with elderly Veterans experiencing cognitive impairment. The narrative-based films model compassionate communication techniques for navigating sensitive conversations around independence, safety, and family dynamics.

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Emmy-Winning Spotlight: Stay Ahead

Created for the VA National Oncology Program, our Emmy Award–winning spotlight video “Stay Ahead” emphasizes the importance of colorectal cancer screening. Through a relatable story and powerful message, it encourages Veterans to take charge of their health by getting screened early—when treatment is most effective.

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Emmy-Winning Spotlight: Combat the Silence

Blue Star Families needed a compelling way to elevate the mental health challenges experienced by military families and encourage open conversation and help seeking. Gig Line produced a documentary-style PSA series centered on powerful firsthand stories.

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Craftsman

We created a heartfelt campaign representing Craftsman’s commitment to our armed forces on Father’s Day. In partnership with the Iraq and Afghanistan Veterans of America (IAVA) we produced a video series spotlighting four Veterans and their incredible transitions from the military. These pieces were used to highlight Craftsman’s campaign and helped raise $250K for IAVA.

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Green Beret Foundation

We created a promotional video to broadcast GBF’s mission to the special forces community.

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